jeudi 10 mai 2012

Rosie the Riveter pour le centième de Lockheed Martin



L'histoire derrière une des affiches de propagande les plus célèbres de la Deuxième Guerre Mondiale. L'histoire d'une femme, mais surtout l'histoire des femmes qui vont entrer massivement sur le marché du travail.

 "American popular culture reflected the changing face of the wartime workplace, and Rosie the Riveter was born. Although plenty of factory-floor Rosies were identified by an eager press, there was no single original model for the popular image. Rosie made an early appearance in the popular 1943 song “Rosie the Riveter” (“She’s making history, working for victory, Rosie the Riveter”).



 Rosie truly captured the nation’s imagination later that spring when the Saturday Evening Post’s Memorial Day weekend issue carried Norman Rockwell’s iconic image of a female riveter with “Rosie” painted on her lunchbox cover.

La toile de Norman Rockwell

 After the war, most women left their factory jobs as men in returned to the workforce. But their role in supporting the war effort was not forgotten. Nor was their role for the advancement of women in the workplace at large, and within Lockheed Martin itself.

Delores “Dee” Parker was inspired by her mother, Marie Calk, both as a pioneering factory worker at the Martin plant in Omaha and as a counselor for younger working women. A half-century later, Dee was one of the hundreds of women who worked in Orlando on Apache helicopter’s target identification and pilot night vision system. Marie’s legacy also lives on in the careers of Linda Gooden, Marillyn Hewson, and Joanne Maguire – women who, as Executive Vice Presidents of Lockheed Martin, lead three of the corporation’s four business areas. They are following in the footsteps of women like Marie Calk and Sybil Lewis, who blazed trails for women across the modern aerospace industry.

Sur le site de Lockheed Martin:
  http://www.lockheedmartin.com/us/100years/stories/rosie-the-riveter.html?utm_source=politico&utm_medium=Banner&utm_campaign=rosie

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