"Late night tv": meilleurs moments et nouvelle ère

 Le "late night tv" est une belle occasion pour un politicien d'adoucir son image et de séduire un électorat plus jeune. L'entrée en scène de Jimmy Fallon et le départ de Jay leno changent la donne pour les politiciens qui se présenteront dans les émissions de fin de soirée. Fallon réfère beaucoup moins à la politique dans ses blagues et Leno accueillait régulièrement les républicains.

 "But there will definitely be less pure politics without Leno, experts said. While Leno and “Late Show” host David Letterman have relied heavily on politics in their monologues and had many politicians on as guests, Fallon turns political only when there’s a story so big it can’t be ignored, said Robert Lichter, director of Center for Media and Public Affairs at George Mason University and the author of the forthcoming book “Politics Is a Joke: How TV Comedians Are Remaking Political Life.”

 “[Johnny] Carson initiated political humor on late night, but Leno put it on steroids,” Lichter said. “Leno always told far more political jokes than anyone else. With folks like Fallon and others, you’ve got political humor when something big happens … so, for Fallon, politics is just one of many areas. For Leno, it was a major part of his arsenal.”

Fallon’s slimmed-down diet of politics may not be a bad thing, said Erik Smith, Obama’s senior adviser for advertising and message development during the 2008 and 2012 campaigns. As opposed to what Smith called a “sense of cynicism” toward politics that Leno and Letterman exhibit in their monologues, Fallon’s skits and stunts — like the “slow jam” — bring out a softer side of a candidate and are more likely to go viral. “The type of stuff Fallon does, from a [political] strategist point of view, will be a lot more helpful, because you’re actually showing a side of a politician most people can’t see, which is really fun,” Smith said. “When Obama slow-jammed with Fallon, he was talking about student loans. He got his message across. That was more effective than going on a talk show.”

 Sen. John McCain, one of the most prolific political late-night guests, said he often tries to encourage his fellow members of Congress to hit the late-night circuit but that it can be a hard sell.

http://www.politico.com/story/2014/02/late-night-television-jay-leno-jimmy-fallon-comedy-103751.html?hp=t1