Un extrait:
"Recruited by a very determined Sylvester Stallone, the original Rocky himself, Mr. Flaherty and his collaborators never tried to go the fashionable route of a winking sendup, like the musical “Xanadu.” But the chilly reception from Broadway backers knocked out “Rocky” until, the lyricist Lynn Ahrens said, “these crazy German people showed up.”
They were executives from Stage Entertainment, the leading European presenter of musical spectacles like “The Lion King” “Mamma Mia!” and “Tarzan.” And they came eager to grow their multimillion-dollar empire — which specializes in retrofitting Broadway musicals (even flops) for audiences in Hamburg, Madrid, Paris and elsewhere into their native languages — and to develop more shows on their own. If “Rocky the Musical” struck some as the dumbest movie-to-musical yet, following recent Broadway flops like “Ghost” and “Leap of Faith,” “Rocky das Musical” held promise as the sort of testosterone-fueled event that can whip German audiences into a lather.
A chance encounter between Stage executives and Mr. Stallone led to a transatlantic collaboration, with script readings and boxing workshops in New York, and months of German-language translation revisions in Hamburg, where “Rocky das Musical” opened Nov. 18 in a $20 million production — one of the most expensive ever. The reviews have been rapturous from critics here, and now its producers are eyeing a possible production on Broadway. Yet they are proceeding warily: while Hamburg has become a profitable hub for New York musicals, even called “the Broadway of Europe” in some circles, this tourist-heavy city has mostly been an importer of shows during its curiously meteoric rise as a musical theater capital."
http://theater.nytimes.com/2012/12/09/theater/a-hit-in-germany-a-rocky-musical-aims-at-broadway.html?WT.mc_id=TH-D-I-NYT-MOD-MOD-M282a-ROS-1212-HDR&WT.mc_ev=click&_r=0&adxnnl=1&WT.mc_c=201616&adxnnlx=1354881980-UFtmXijBrqbEUomWinDRNg
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