Le titre est un peu dur, mais on utilise bel et bien les conjointes des Présidents pour présenter leurs époux sous un jour favorable. Comment les organisateurs de la campagne 2012 peuvent-ils récupérer l'opinion favorable qu'ont les américains de la "First lady"?
"But for all the refinement Michelle Obama can bring to the campaign, politics remains a dirty business. Part of the challenge for Team Obama in 2012 is how best to deploy her as a political asset without tarnishing her popularity.
“I frankly don’t see them sending the first lady out to deliver a hard hit on their opponent,” said Michael Feldman, a Democratic strategist and managing director of the Glover Park Group. Instead, “With the country’s wrong-track numbers in the 70s, there is a lot that people are anxious about, and what they see in the Obamas is a family they can relate to.”
Despite sky-high job approval numbers, the first lady is still a somewhat polarizing figure, stirring sharp enmity along with deep loyalty — both spun from the threads of 2008, when Michelle Obama’s outspokenness included a February declaration that “for the first time in my adult life, I am proud of my country.” That same year, she helped deliver the women’s vote for her husband.
In 2010, her late entry into the midterm campaigns didn’t do much toward reordering Republican momentum, but the effect that her improved image and rising popularity had on Democratic crowds was impossible to mistake.
Since her debut in national politics, Michelle Obama has broadened her appeal, softening once-sharp edges and advocating for military families and against childhood obesity. Despite her passionate work for these issues, it’s her personal side that makes the strongest impression on the trail."
http://www.politico.com/news/stories/1011/66188.html
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