Le classique de F. Scott Fitzgerald aura doit à une version 3-D qui sortira aux États-Unis le 10 mai. En attendant, les ventes du célèbre roman sont très intéressantes, mais il y a une petite controverse autour de la couverture... Devrait-on vendre le livre avec sa couverture originale ou la version sur laquelle apparaît la vedette du film Loenardo DiCaprio?
"Scribner, an imprint of Simon & Schuster, typically sells 500,000 copies each year, but in 2013 it has already shipped 280,000 copies, according to the publisher.
E-book sales have been skyrocketing, too: in 2012, about 80,000 e-book copies of “Gatsby” were sold. So far this year, sales have surpassed 125,000.
Those numbers suggest that “The Great Gatsby,” frequently described as the greatest American novel ever, will be among the top-selling books of 2013, a literary palate cleanser to follow 2012, when the American book-buying public gorged on the “Fifty Shades” erotica series.
But Scribner also has high expectations for the movie tie-in edition: it is printing more than 350,000 copies.
The tie-in edition is likely to appeal to “the new reader,” said Nan Graham, the publisher of Scribner.
“The repeat reader is going to buy the classic cover,” she said in an interview. “A person who is more likely to buy the movie tie-in is reading it for the first time. In Walmart, this is the book you’re going to see.”
Cathy Langer, the lead book buyer at the Tattered Cover in Denver, said that by issuing two covers, publishers are trying to reach two audiences that may not overlap."
La totalité de l'article:
http://www.nytimes.com/2013/04/26/business/media/new-great-gatsby-book-carries-a-hollywood-look.html?nl=todaysheadlines&emc=edit_th_20130426&_r=0
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