Un exemple:
"2. Clinton made her campaign exclusively about Trump. Bad idea.
One of the underlying realities of 2016 – a quotidian truth swept away by the tangerine tornado – is that Clinton is running for Barack Obama’s third term, and no Democrat since Harry S. Truman has succeeded when following a multi-term POTUS. The electorate is restless and wants change, and no candidate is less equipped by virtue of history, temperament or the tenor of the times to take advantage of that sentiment than Clinton. In fact, the only reason she commands a natural advantage (apart from her party’s innate grip on the Electoral College) is the fact that she is running against Mr. Unacceptable, and is marginally less detested.
It’s the obvious strategy to hammer Trump for everything he’s said – and the campaign has slashed at his jugular with mechanical consistency, producing a series of devastating ads intended to slay the GOP nominee with his own words. They have succeeded in pushing the Republican nominee off the popularity cliff (or at least nudged him as he jumped), trapping Trump below the critical 40 percent threshold in the vast majority of national and battleground state polls.
http://www.politico.com/story/2016/09/is-hillary-clinton-losing-227774
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