"American voters are generally skeptical that either Hillary Clinton or Donald Trump would make a “great” or “good” president. But another dynamic in the 2016 presidential election is the significant share of voters who say their vote is based more on which candidate they are against rather than which one they are for.
This stands in contrast to recent elections in years without an incumbent presidential candidate. In both 2008 and 2000, half or more of each candidate’s supporters said their vote was more a vote for their candidate than a vote against the opposing party’s candidate.
In a recent Pew Research Center survey, 53% of Clinton supporters say they consider their vote more in support of her, while 46% say their vote is more against Trump. Negative voting is somewhat more prevalent among Trump supporters: 53% say their vote is primarily against Clinton. Fewer (44%) say their vote is in support of Trump."
http://www.pewresearch.org/fact-tank/2016/09/02/for-many-voters-its-not-which-presidential-candidate-theyre-for-but-which-theyre-against/http://www.pewresearch.org/fact-tank/2016/09/02/for-many-voters-its-not-which-presidential-candidate-theyre-for-but-which-theyre-against/
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