Bashar al-Assad: marketing occidental

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 "For some journalists, Syria has been one of the least hospitable countries in the Middle East, a place where reporters — if they can get in — are routinely harassed and threatened as they try to uncover the repression that has propped up the Assad government for decades.

For other journalists, Syria has until recently been a country led by the cultivated, English-speaking President Bashar al-Assad who, along with his beautiful British-born wife, Asma, was helping usher in a new era of openness and prosperity.

That second impression is no accident. With the help of high-priced public relations advisers who had worked in the Clinton, Bush and Thatcher administrations, the president and his family have sought over the past five years to portray themselves in the Western media as accessible, progressive and even glamorous.

Magazines and online outlets have published complimentary features about the family, often focusing on fashion and celebrity. In March 2011, just as Mr. Assad and his security forces initiated a brutal crackdown on political opponents that has led to the death of an estimated 10,000 Syrians, Vogue magazine ran a flattering profile of the first lady, describing her as walking “a determined swath cut through space with a flash of red soles,” a reference to her Christian Louboutin heels.

http://www.nytimes.com/2012/06/11/world/middleeast/syrian-conflict-cracks-carefully-polished-image-of-assad.html?nl=todaysheadlines&emc=edit_th_20120611