Américains et réseaux sociaux: Facebook domine toujours (Pew Research Center)

Au moment où on parle beaucoup des sites de fausses nouvelles qui foisonnent dans les médias sociaux, le Pew Research Center dévoile de nouveaux chiffres sur l'utilisation de ces médias qui sont devenus la première source d'information de nos voisins du sud.

 "In that context, a national survey of 1,520 adults conducted March 7-April 4, 2016, finds that Facebook continues to be America’s most popular social networking platform by a substantial margin: Nearly eight-in-ten online Americans 1 (79%) now use Facebook, more than double the share that uses Twitter (24%), Pinterest (31%), Instagram (32%) or LinkedIn (29%). On a total population basis (accounting for Americans who do not use the internet at all), that means that 68% of all U.S. adults are Facebook users, while 28% use Instagram, 26% use Pinterest, 25% use LinkedIn and 21% use Twitter.

Thanks in part to the growing number of older adults who are joining the site, Facebook use appears to be on the rise: The share of online adults who report using Facebook has increased by 7 percentage points compared with a Pew Research Center survey conducted at a similar point in 2015. In addition, the share of Facebook users who check in daily has increased slightly in the past year: 76% of Americans who use Facebook now report that they visit the site on a daily basis, up from 70% in 2015."

 http://www.pewinternet.org/2016/11/11/social-media-update-2016/