"Even companies and commercial products have been forced in recent days to take sides. New Balance shoes were suddenly declared the official footwear of white supremacy by neo-Nazis and set on fire by some anti-Trump customers after a spokesman expressed support for Trump’s trade policies.
Trump supporters threatened to boycott Pepsi after PepsiCo chief executive Indra Nooyi said her employees were in mourning. At least three NBA teams said they would no longer stay at Trump hotels. Twitter was celebrated and castigated as it suspended the accounts of various leaders of the “alt-right,” a loose collection of far-right conservatives and white nationalists.
Even the Girl Scouts organization in New York got drawn into controversy after sending out a postelection email noting: “Throughout the past two days, our girls have been calling us to express their worry about the future — and THEIR future.”"
https://www.washingtonpost.com/national/after-trumps-election-there-are-two-americas-now/2016/11/21/12fa26c8-acec-11e6-8b45-f8e493f06fcd_story.html?hpid=hp_hp-top-table-main_takingsides-325pm%3Ahomepage%2Fstory
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