"The speech Romney delivers at the Republican National Convention’s final night in Tampa will be one of his last opportunities to sketch a portrait of who he is and what he stands for to a country whose battleground states have seen him relentlessly portrayed by the Obama campaign as a heartless corporate raider — a perception that has dented his approval ratings and made it difficult for the GOP to change the campaign narrative.
In a precious hour before a national television audience, Romney has the opportunity to connect with voters in the convention hall but also well beyond. There is a deeper, softer, and much kinder side to Romney, those who know him insist, but he provides only those closest to him with a view of it. He has run the least biographically anchored campaign of any presidential nominee in recent history, declining to present his own fleshed-out accounts of his time at Bain Capital, his time as a bishop in the Mormon church, or his term as Massachusetts governor.
That case has been made for him over the first three days of the convention through speeches and videos — and most dramatically through a Tuesday night prime-time appeal from his wife, Ann, — that his experience as an executive, church leader, Olympics chief and dad have created a three-dimensional, attractive candidate, not the caricature Republicans feel the Obama campaign team has created.
The aim has been to “make the argument that all these things have prepared him to make him uniquely qualified to handle all the things” the country is facing, said Romney adviser Russ Schriefer, who has masterminded the convention programming. “There’s lots of different ways that he can tell that story.”
http://www.politico.com/news/stories/0812/80387.html?hp=t2_3
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