"“Finances just aren’t there,” Walker said on a conference call with staff minutes before the governor's press conference, according to a source who participated. Walker also told the group that the “field needs to narrow to a positive conservative messenger.”
The departure represents a stunning fall for the Wisconsin governor, who led polls in Iowa for several months earlier this year after delivering a well-received speech there in January that inspired both the party's grassroots and its donor class. For months, Walker was viewed as a top contender, but he failed to live up to the early hype he inspired -- he struggled with the consistency of his positions, appeared overly scripted and seemed to lack command of the issues, particularly on foreign policy.
One of the campaign’s biggest mistakes, however, was failing to manage expectations after a hot start."
http://www.politico.com/story/2015/09/scott-walker-2016-drops-out-213894
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