"The Post’s analysis found several qualities to Trump’s approach. First is a pattern of experimentation that suggests that he is testing his insults and attacks as he goes along. Like a team of corporate marketers, Trump understands the value of message-testing — but he appears to do it spontaneously, behind the lectern and on live television.
After 74-year-old Sen. Bernie Sanders of Vermont, who is seeking the Democratic nomination, underwent outpatient surgery for a hernia, Trump tried joking about it. At a rally in Georgia on Nov. 30, Trump said the condition was caused by “carrying around too much tax problems.” The response from the audience was tepid.
Trump tried again at a rally two nights later in Virginia: “He was carrying around the tax code he wants to make larger.” It still didn’t get many laughs — and Trump stopped trying."
https://www.washingtonpost.com/politics/its-not-chaos-its-trumps-campaign-strategy/2015/12/09/9005a5be-9d68-11e5-8728-1af6af208198_story.html?hpid=hp_hp-top-table-main_trumpmethod-750pm%3Ahomepage%2Fstory
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