"Love him or loathe him, no one doubts Mr. Hefner's influence in American cultural history," The New York Times wrote in 2009. "As a magazine publisher, he essentially did for sex what Ray Kroc did for roadside food: clean it up for a rising middle class."
Although he was accused repeatedly throughout his career of objectifying and degrading women, Hefner remained unapologetic about Playboy's mission.
"If you don't encourage healthy sexual expression in public, you get unhealthy sexual expression in private," his magazine quoted him as saying in 1974. "If you attempt to suppress sex in books, magazines, movies and even everyday conversation, you aren't helping to make sex more private, just more hidden. You're keeping sex in the dark. What we've tried to do is turn on the lights."
http://money.cnn.com/2017/09/27/media/hugh-hefner/index.html
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