Nike et Colin Kaepernick: rien de nouveau pour Nike

En plaçant Kaepernick à l'avant-scène Nike a déclenché plusieurs réactions particulièrement agressives. Ce n'est pourtant pas la première fois que l'équipementier joue la carte de la controverse. Si le pari osé de Nike m'intéresse, je surveillerai également la réaction de la NFL.

"Last year, as a part of Black History Month, Nike released a campaign titled “Equality” that featured LeBron James, Serena Williams, Kevin Durant and others. When French Open officials announced this summer that Ms. Williams’s black catsuit would no longer be permitted attire on the tournament’s courts, Nike tweeted in response, “You can take the superhero out of her costume, but you can never take away her superpowers.”

 In the end, there might be two simple explanations for Nike’s move: money and attention. Mr. Kaepernick’s jersey was among top 50 in sales during the second quarter of 2017, even though he was not on an N.F.L. roster.

“When’s the last time we talked about a Nike campaign?” Ms. Scott said. “They have so many that are so great. But there seems to be a pointed effort around this that we might not have seen in a while, especially around really hot-button topics that now the world, not just the sports world, are really grappling with.”

https://www.nytimes.com/2018/09/04/sports/nike-colin-kaepernick.html?action=click&module=Top%20Stories&pgtype=Homepage