jeudi 1 mars 2018

Médias sociaux aux États-Unis: YouTube et Facebook en tête (Pew Research Center)


Si on s'attendait à retrouver YouTube et Facebook tout en haut de la liste, le sondage permet également de constater que les plus jeunes optent pour variété de médias et qu'ils sont les principaux utilisateurs de Snapchat et Instagram.

 "As has been the case since the Center began surveying about the use of different social media in 2012, Facebook remains the primary platform for most Americans. Roughly two-thirds of U.S. adults (68%) now report that they are Facebook users, and roughly three-quarters of those users access Facebook on a daily basis. With the exception of those 65 and older, a majority of Americans across a wide range of demographic groups now use Facebook.

But the social media story extends well beyond Facebook. The video-sharing site YouTube – which contains many social elements, even if it is not a traditional social media platform – is now used by nearly three-quarters of U.S. adults and 94% of 18- to 24-year-olds. And the typical (median) American reports that they use three of the eight major platforms that the Center measured in this survey.

These findings also highlight the public’s sometimes conflicting attitudes toward social media. For example, the share of social media users who say these platforms would be hard to give up has increased by 12 percentage points compared with a survey conducted in early 2014. But by the same token, a majority of users (59%) say it would not be hard to stop using these sites, including 29% who say it would not be hard at all to give up social media."

http://www.pewinternet.org/2018/03/01/social-media-use-in-2018/

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