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"Starting in January 2012, Facebook will gradually begin showing Sponsored Stories social ads in the main news feed of the web version of the site, a representative of the company tells us. Facebook hasn’t shown ads in the news feed since 2008, so this has big ramifications for advertisers and the user experience.
The ads will be marked “Sponsored” and a rate limit will ensure users see no more than 1 Sponsored Story in the news feed per day. They’ll only feature stories about friends or Pages that users already like. Users won’t be able to opt out of seeing Sponsored Stories in the news feed or having their activity used in them, but they will be able to ‘x’ out individual ads. The ads won’t immediately appear in the mobile news feed, though Facebook is considering the idea as we discussed earlier this month.
The screenshot above shows how the ads will look in the news feed. The ability to display promoted content alongside organic social content in the popular and highly addictive news feed is essentially the holy grail for advertisers. While users are attentively browsing photos and updates from friends, they’ll end up consuming ads as well. The ads look so similar to organic news feed stories and are only marked in the bottom right corner — the last place a user’s eyes will scan. That means users probably won’t notice the difference until they’ve already internalized an ad’s message."
La suite:
http://techcrunch.com/2011/12/20/sponsored-stories-news-feed/
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