Elles est toujours très populaire et elle participe activement à la campagne électorale. L'équipe de réélection du Président a trouvé ses repères et "utilise" la popularité de Michelle Obama sans pour autant la mêler aux dossiers politiques. Elle évitera les pièges de la campagne 2008...
"As her husband’s reelection campaign amps up, Michelle Obama is in a perfect position to help, by cashing in on her broad popularity with the American public. But here’s the hitch: In order to remain popular, she can’t be seen as too political.
That’s the challenge the Obama campaign faces in deploying the first lady, who could well be the president’s best political asset.
The dilemma comes as campaign aides struggle to combat a dramatic drop in the president’s approval ratings, when Michelle Obama could be critical to bolstering his image as a trustworthy, sympathetic figure.
But the risk is a flashback to 2008 when Michelle Obama became, at times, a controversy, accused in one instance of being an “angry black woman” and, in a satirical political cartoon, depicted as a militant, Afro-wearing figure.
In the past three years, she has replaced that image with one of mom-in-chief and the protector of the Obama family brand. She was photographed in a ball cap and shades shopping at Target, and talked about how she sneaks out to Petco with the family dog.
And she has become a common presence in glossy magazines, with Vogue documenting her fashion choices and Better Homes & Gardens giving her a platform to describe her healthy eating initiative and her efforts to help military families.
So far, Obama is honing her campaign message before friendly crowds at party fundraisers in private residences and grand hotels. Next week, she will raise money in Texas and Louisiana and this week, she spoke at fundraisers in Detroit, Chicago and Tampa, telling audiences that she is ready for the campaign. “I’m in,” Obama said to applause. “I am so in.”
But Obama has also made clear that while the campaign will be a priority, she does not want to be drawn into partisan fights, nor does she intend to abandon the projects she has taken on as first lady."
http://www.washingtonpost.com/politics/michelle-obamas-challenge-stay-popular-while-campaigning/2011/10/25/gIQAXDlUPM_story.html
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