Selfie, Samsung et Obama: on commercialise le Président?

Je suis tombé dans le piège comme bien des gens qui trouvaient le selfie du Président avec David Ortiz plutôt sympathique. Un geste spontané de la vedette des Red Sox? Pas du tout! Sous contrat avec Samsung, le cogneur aurait un peu "coincé" Barack Obama pour servir les intérêts de la compagnie. Je ne vais pas commencer à acheter des produits Samsung pour autant, mais je suis un peu déçu qu'il y ait de moins en moins de ces réjouissances un naïves et "fraîches".

 "It was an undeniably cute moment -- until it was revealed the whole thing was a commercial for Samsung's Galaxy Note 3. (NOTE: Spontaneity truly is dead.) White House press secretary Jay Carney confirmed the president was unaware that Ortiz -- who signed a new deal with the cellphone company on Monday -- was being paid for his photography skills.

 The thing that likely bothered Obama the most, however, was that he fell victim to the same selfie corruption that he condemned talk show host Ellen DeGeneres for mere weeks ago. When he went on her show to promote Obamacare on March 20, they also discussed the Oscar Twitter photo (since we have reached the cap on using the word that describes photos taken by cellphone photographers of themselves in this post, we will resort to using well-worn newspaper techniques for avoiding curse words for the duration of this story) that finally broke the retweet record that Obama set on election night in 2012. “I heard about that," he said. "I thought it was a pretty cheap stunt myself." Alas! His innocence could not last! He probably shouldn't have expected it to either, given his family's history of sending people off to stores in droves after products have been linked up with the Obama brand.

http://www.washingtonpost.com/blogs/the-fix/wp/2014/04/03/samsung-selfies-and-the-branding-of-barack-obama/?hpid=z5