mercredi 5 avril 2017

Pepsi s'excuse pour la publicité de Kendall Jenner



Pepsi comme symbole de l'unité et de la paix? Si c'est le message que passait la compagnie, il semble que la cible ne soit pas atteinte si on considère le tollé soulevé par la diffusion de la publicité qui met en vedette Kendall Jenner. Manque de respect? Pepsi a rtiré la publicité et présenté des excuses.

 "While companies can benefit from the controversy over their seemingly political ad campaigns, usually it’s because there are a handful of people upset by its message while others view it was as brave and morally right. But folks across the political spectrum found this Pepsi ad tone-deaf. In particular, those who saw it as an appropriation of the real-life civil rights struggle found the ad in poor taste, including Martin Luther King Jr.’s daughter."

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