Iovine avec Lennon
“We looked at the combination with Beats, and what we saw is a company that has incredible, rare talent,” said Apple’s chief executive, Timothy D. Cook, in a joint interview with Mr. Iovine and Dr. Dre at the company’s headquarters here.
One of the most powerful figures in the music industry, Mr. Iovine, 61, brings to Apple deep celebrity connections and a devil-may-care attitude that stands in stark contrast to the businesslike manner of Mr. Cook.
Mr. Iovine’s relationship with Apple dates to the beginnings of iTunes, when he became a friend and crucial advocate for Mr. Jobs as he tried to persuade nervous record executives to sell their songs à la carte.
“Jimmy was one of the first people we showed iTunes to,” said Eddy Cue, Apple’s content chief.
http://www.nytimes.com/2014/05/29/business/media/jimmy-iovine-a-master-of-beats-lends-apple-a-skilled-ear.html?hp
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