"Bill Clinton remains the Democratic Party’s peerless political brand, and whatever the public’s occasional ambivalence about his flaws, he is also a superb “secretary of explaining stuff,” as no less a cool-eyed critic than Barack Obama acknowledged in 2012. Any Democratic candidate for the presidency would be foolish not to bask in his glow.
But the sheer size of Clinton’s personality and reputation poses special problems for his wife’s ambitions—and this is true whether or not he veers angrily off-message, as he sometimes did during her embattled 2008 campaign, to the chagrin of Hillary’s twitchy campaign advisers and the delight of Obama’s team.
“It’s a very thorny problem for her, I think, and not because he’s without incredible gifts and savvy and political judgment, but because that stuff isn’t really transferable,” said Eli Attie, who as a speechwriter and adviser to Al Gore lived through Gore’s fretful ambivalence about how to deal with Clinton in his own presidential campaign in 2000. “In fact, it sets up an impossible and unfavorable comparison.”
http://www.politico.com/magazine/story/2014/09/bill-clinton-in-a-box-111334.html?hp=pm_1#.VCVkXfl5M1I
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