Facebook: NOUS sommes le produit

Des changements sur Facebook? Il faut bien rentabiliser le gadget!

"But users are bothered by all this. On the simplest level, they don't like change, particularly when it results in making their free time more complex and stressful. Facebook was always a lazy person's friend and time waster. Turning into a dashboard designed to increase productivity and relevancy turns it more into, well, work.
Of course, if they stopped and thought about it, they would realize that Facebook is work. We are not Facebook's customers at all. The boardroom discussions at Facebook are not about how to help little Johnny make more and better friendships online; they are about how Facebook can monetize Johnny's "social graph" -- the accumulated data about how Johnny makes friends, shares links and makes consumer decisions. Facebook's real customers are the companies who actually pay them for this data, and for access to our eyeballs in the form of advertisements. The hours Facebook users put into their profiles and lists and updates is the labor that Facebook then sells to the market researchers and advertisers it serves.
Deep down, most users sense this, which is why every time Facebook makes a change they are awakened from the net trance for long enough to be reminded of what is really going on. They see that their "news feeds" are going to be prioritized by an algorithm they will never understand. They begin to suspect that Facebook is about to become more useful to the companies who want to keep "important" stories from getting lost in the churn -- and less useful for the humans.
Ultimately, they don't trust Facebook chief Mark Zuckerberg and are suspicious of his every move. By contrast, Apple founder Steve Jobs took away his customers' hard drives, Flash movies, keyboards and Firewire ports -- and yet consumers put up with the inconvenience and discomfort every step of the way because they believed that Steve knew best, and trusted that he was taking them somewhere better.
Apple users pay handsomely for the privilege of putting themselves in the company's hands. Facebook does not enjoy this same level of trust with its nonpaying subscribers.
That's because on Facebook we're not the customers. We are the product."

http://www.cnn.com/2011/09/22/opinion/rushkoff-facebook-changes/index.html?hpt=hp_c1