Lyndon B. Johnson et ses mad men

Comment une firme publicitaire (d'où le titre référant à la série télévisée) travaillant pour Lyndon Johnson a changé la manière de faire de la publicité en politique.

 "Without showing his image or even speaking his name, DDB masterfully evoked the widespread fears about a potential Goldwater presidency. The Republican candidate’s remarkable absence was the essence of its brilliance, and the reason it and the other DDB spots that followed transformed political advertising: These spots had such a powerful impact not for what they said, but what did not require words at all.

For years, Goldwater had spoken recklessly about nuclear war and nuclear weaponry. He had opposed the 1963 Nuclear Test Ban Treaty. He had called the nuclear bomb “merely another weapon” in America’s arsenal. When President John F. Kennedy had declared America’s intent to send men to the moon, Goldwater responded, “I don’t want to hit the moon. I want to lob one [presumably a nuclear missile] into the men’s room of the Kremlin and make sure I hit it.” He favored giving NATO commanders in Western Europe authority to use tactical nuclear weapons without White House approval."

 http://www.politico.com/magazine/story/2014/09/lbjs-mad-men-110642.html?hp=pm_1#.VA3Rqvl5M1I