"The most common explanation for this up-and-down movement — see Greg’s piece from last year for a more detailed view — is that the closer Clinton gets to partisan politics, the more unpopular she becomes. One reason for this is that Republicans and Republican-leaning independents may turn away from her. When she’s a relatively apolitical figure — like when she did low-profile First Lady things, when she was a wronged wife, or even when she was Secretary of State, then a healthy number of Republicans express approval of her and her overall ratings rise.
In the partisan context, Republicans are much more likely to think about her as an opponent or even an enemy than when she’s doing a job like secretary of state. As Libby Nelson pointed out back in July, the secretary of state almost always gets high approval ratings. We don’t know exactly why, but my guess is that from the public’s perspective the job is both high-profile and opaque, but in an uncontroversial way. They have little idea what the secretary does; all they see is him or her representing the United States and shaking hands with foreign leaders."
https://www.washingtonpost.com/blogs/plum-line/wp/2016/08/31/why-clinton-will-always-have-low-favorable-ratings-no-matter-what-she-does/?hpid=hp_no-name_opinion-card-a%3Ahomepage%2Fstory&utm_term=.96c287b5b617
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