jeudi 26 mai 2011

Obamaworld 2012: préparation de la prochaine campagne


Bel article sur le QG d'Obama à Chicago (Time).

Un extrait:

"Can Obama Change the Game Again?

Some on the left have argued that the President dropped the ball by failing to keep his network of supporters engaged and by following his transformational campaign with a transactional governing style. "Fighting to make something happen is different than sitting back and trying to mediate something," says Marshall Ganz, a supporter turned critic of Obama, who teaches at Harvard. "People can't organize around that."

That critique gets a rise out of Obama's senior staff. "Those are the types of things that people with lifetime tenure like to say," remarks Axelrod. "What we have tried to do is effect change in the real world, in a difficult environment." Still, Obama's inner circle understands that the grass roots need rejuvenating. "Everything in 2008 was in service of the hand on the door knocker," says Joe Rospars, who will reprise his 2008 role as the campaign's top digital strategist. "That's the one thing that will be exactly the same." (See the 10 elections that changed America.)

Obama's senior staff has hatched a plan to start anew, urging the President's supporters to look beyond the grind of the past two years and toward the simpler choice of the next election. Obama strategists want to force the question early. When the Obama 2012 website went live on April 4, it asked a simple question: "Are you in?" The accompanying YouTube video, which was e-mailed to supporters, focused on field volunteers knocking on doors and working phones, just like in the old days. "You can't be half in," explains one Obama team member."

http://www.time.com/time/printout/0,8816,2074069,00.html

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