vendredi 27 mai 2011

Blackberry: rivaliser avec Apple et Google?


La compagnie Research in motion perd des parts de marché et figure maintenant au troisième rang pour les téléphones intelligents.

"The past month, which saw negative reviews for the BlackBerry PlayBook tablet and lacklustre quarterly results, has been particularly stormy, resulting in some market analysts calling for a management change.

So, what is wrong with the Waterloo, Ont.-based company, and can it be fixed? Can it be sexier than Apple? Can it outmuscle heavyweights like Google? Can it go on the hunt, or will it be the next takeover target for a tech giant. Can Canada's darling survive the rush to the mobile space. These are vital questions -- particularly for Canada, where the overall technology industry revolves largely around RIM.

Ironically, company watchers say there isn't really anything wrong per se, since RIM has solid financials. The company continues to post increases in BlackBerry sales each quarter, boasts healthy profit and operating margins, has several billions of dollars of cash on hand and no debt. It also enjoys strong brand recognition with plenty of loyal customers.

"In any other industry, their numbers would be seen as a great success story," said Sarah Rotman Epps, senior analyst of consumer product strategy for Forrester Research. "Except that the smartphone market overall is spiking and RIM is not claiming its equal share of that growth. There's the rub.""

http://www.huffingtonpost.ca/2011/05/26/blackberry-apple-google-android-rim_n_866970.html?ir=Canada

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