"In 2016, more than anything else, Republicans want to win. The purest in the party are louder and more celebrated in the media, but they are outnumbered by those who think a solid conservative who can appeal to the center has an easier time winning than someone like Cruz, who is associated with the angry, self-righteous right wing of the party.
It isn’t clear whether Cruz particularly cares about how he is viewed or whether he thinks he needs to soften his image, if not modify some of his positions, in his campaign for president. At times, it seems that Cruz wants to wear his lack of support from the Republican Party “establishment” as a badge of honor. But if he defines the “establishment” as just about anyone who has ever won an election, well, he may need to rethink his approach. One bad sign for Cruz is that he doesn’t appear to have many elected officials supporting his candidacy at this stage. That’s a red light flashing on the dashboard of any campaign. It says something when others who have “run for sheriff” are not willing to associate themselves with your campaign.
http://www.washingtonpost.com/blogs/post-partisan/wp/2015/03/23/the-insiders-whats-wrong-with-ted-cruz/?hpid=z2
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