"It's been years since the increasingly unpopular sport of golf plunked into the rough, and the industry now is realizing that it may not be able to ever get out. All the qualities that once made it so elite and exclusive are, analysts say, now playing against it.
The game -- with its drivers, clubs, shoes and tee times -- is expensive both to prepare for and to play. It's difficult, dissuading amateurs from giving it a swing, and time-consuming, limiting how much fans can play. Even what loyalists would say are strengths -- its simplicity, its traditionalism -- can seem overly austere in an age of fitness classes, extreme races and iPhone games."
http://www.washingtonpost.com/blogs/wonkblog/wp/2015/03/05/why-america-fell-out-of-love-with-golf/?hpid=z4
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