"Compared with previous artists who have played to national television audiences of 100 million or more on the coveted Super Bowl stage, a roster that has included Beyoncé, Madonna, Bruce Springsteen and Paul McCartney, Mr. Mars seemed to lack the stature and longevity of these monolithic musicians.
For the N.F.L., the selection of Mr. Mars is a potentially risky experiment for the halftime show, as the league forgoes a heavily mined supply of time-tested musicians in favor of a younger and relatively hipper headlining act. But the biggest risk of all is to Mr. Mars himself, who, in the span of a few songs, can either prove that he is a rising talent worthy of this distinction or that his detractors were right to be skeptical.
“He needs to really come across strongly and obviously not fall flat on his face, or it could kill his career,” said Gary Bongiovanni, the editor in chief of Pollstar, a publication that tracks the concert tour industry. “I’m sure he’s concerned about doing the very best show that he possibly can.”
http://app.nytimes.com/#2014/01/31/arts/bruno-mars-says-hes-ready-for-his-big-stage
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