"In the run-up to 2012, the RNC spent $404 million, while it dropped $188 million during last year’s midterms. To be sure, the RNC’s spending was supplemented by congressional campaign arms, but one reason the Koch operation has an edge over the traditional party apparatus like the RNC is that the Kochs and their operatives don’t have to spread cash across the entire GOP political landscape. Rather, they’re able to pick their spots, funding initiatives targeting specific slices of the electorate — such as Hispanic voters, veterans or millennials — or specific issues that jibe with the libertarian-inflected conservatism of the billionaire industrialist brothers.
The Koch brothers’ political power stems from their extreme wealth — they’re worth more than $40 billion each — and their ability to mobilize other wealthy conservative donors to give money to their favored causes.
http://www.politico.com/story/2015/01/koch-2016-spending-goal-114604.html?hp=t1_r
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